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Less Than 1 Percent of Firefox Users Using ‘Do Not Track’ Option

Is it because it’s tucked away in an “advanced” menu that users don’t know about? Or is it because most users simply aren’t that bothered by targeted advertising? Whatever the reason, less than 1...

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Why Google Hasn’t Implemented A ‘Do Not Track’ Feature

Three of the four main browser companies–Mozilla, Microsoft (NSDQ: MSFT), and Apple–either have or will soon have in their browsers a Do Not Track “HTTP header”–a persistent electronic signal–that...

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Stanford’s Jonathan Mayer On Fixing Privacy

Jonathan Mayer is the grad student whose research on internet tracking set off an explosive series of media reports and a flurry of privacy demands in Washington. But what does Mayer himself think...

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Privacy rater adds Facebook apps to report card

Privacy is a bit like the weather — everyone talks about it but no one does a damn thing about it. Sure, it’s creepy that these companies track you and munch your personal information. But are you...

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They found you: ad firm uses 2 billion data points to track consumers across...

While it’s easy for advertisers to track people across different websites, the trail goes cold when a person turns off the computer and resumes surfing on a phone or tablet instead. That’s starting to...

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Ex-Googler releases big update to Disconnect, a data-blocking tool

The rise of social media means companies are collecting more and more of our personal data every time we go online. The government has been slow to respond — or even understand — the issue, leading...

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‘Do Not Track’ is back — but ad industry has little to fear

Online ad tracking is a bit like gun control or immigration — Congress is always bringing it up, but never actually passes a law. And like those other issues, even the prospect of a law makes opponents...

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Stanford privacy advocate gives up on ‘Do Not Track’ group

Jonathan Mayer is a Stanford graduate student best known for revealing last year that Google had hacked privacy settings in order to place advertising on Apple’s iPhone. Since then, he was been part of...

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Blaming the blockers: What’s the future of online advertising?

The Internet Advertising Bureau and its members are stirred up by two trends in advertising technology: The release of future versions of web browsers such as Firefox that ship with third-party...

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Google ready to toss cookies as ground shifts for online ad rules

Google is the world’s biggest online advertising company so anytime it makes a policy change, the ripple effects are felt far and wide. That would be the case if the company goes forward with a...

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Mozilla CEO: ‘Do Not Track’ Option Will Be In Firefox 4

First Microsoft (NSDQ: MSFT), and now Mozilla. One by one, web browser companies are revealing their plans for beefed-up privacy settings. Mozilla CEO: ‘Do Not Track’ Option Will Be In Firefox 4...

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Mozilla, Google Take Small Steps Toward Browser Privacy

With the federal government pushing for better Do Not Track tools for online users, browser makers are stepping up with solutions aimed at helping users avoid behavioral targeting. But it's more of a...

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Mozilla, Google Take Different Paths Towards Privacy Protection

Three of the four major browser companies now have proposals on the table that respond to the government's call to create better online priv… Mozilla, Google Take Different Paths Towards Privacy...

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Get Ready For A Flurry Of New Online-Privacy Bills In Congress

Legislators in the House and the Senate are now practically falling over each other to introduce new online-privacy legislation. Congression… Get Ready For A Flurry Of New Online-Privacy Bills In...

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Firefox Takes Unusual Approach In Unveiling ‘Do Not Track’ Option

For all the talk among among policymakers and the press about online privacy, it still isn't clear how much average consumers are even aware… Firefox Takes Unusual Approach In Unveiling ‘Do Not Track’...

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FTC Commissioner: If Companies Don’t Protect Privacy, We’ll Go To Congress

As the FTC gathers comments on its proposed privacy rules, including a "Do Not Track" proposal, FTC Commissioner Julie Brill told a crowd of… FTC Commissioner: If Companies Don’t Protect Privacy, We’ll...

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Three Reasons Why A ‘Do Not Track’ Bill Will Pass In 2011

On Friday, U.S. Rep. Jackie Speier (D-Calif.) introduced the first Do Not Track privacy proposal, and other such bills are on the way. At fi… Three Reasons Why A ‘Do Not Track’ Bill Will Pass In 2011...

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Big Banks To FTC: New Online Privacy Rules Shouldn’t Apply To Us

If you had to bet on a website that will be crushed by traffic demands this week, you might bet on ftc.gov. The Federal Trade Commission has… Big Banks To FTC: New Online Privacy Rules Shouldn’t Apply...

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Microsoft Privacy Proposal Includes ‘Do Not Track’ Header

Microsoft (NSDQ: MSFT) is putting its support behind another browser privacy feature. The submission the company has made to the World Wide… Microsoft Privacy Proposal Includes ‘Do Not Track’ Header...

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Microsoft Steps Up Privacy Protections, Puts New Pressure On Google, Apple

Microsoft (NSDQ: MSFT) has been promoting its "Tracking Protection Lists" in the new version of Internet Explorer as the best route for user… Microsoft Steps Up Privacy Protections, Puts New Pressure...

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Guess What: Some Big Companies Actually Want More Privacy Regulation

The Obama administration made official its call for a comprehensive privacy law today, and there are signals that industry support for such… Guess What: Some Big Companies Actually Want More Privacy...

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AP Is First News Organization To Use ‘Do Not Track’ On Large Scale

Both Mozilla and Microsoft (NSDQ: MSFT) are putting Do Not Track "headers" in their new web browsers; of course, those headers are just sign… AP Is First News Organization To Use ‘Do Not Track’ On...

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Kerry-McCain Privacy Bill: Opt-Outs Are In, Do Not Track Is Out

Several privacy bills have been or will be introduced in Congress this year, but observers are already saying the one proposed by Sens. John… Kerry-McCain Privacy Bill: Opt-Outs Are In, Do Not Track Is...

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Apple Adds ‘Do Not Track’ Privacy Feature To New Safari Browser

In some ways, Apple (NSDQ: AAPL) has been fairly unresponsive when it comes to the online privacy debate. Of the four major browser companie… Apple Adds ‘Do Not Track’ Privacy Feature To New Safari...

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Privacy Legislation’s Potential Impact on Online Media

Last week, the bipartisan Kerry-McCain bill proposed legislation on a Commercial Privacy Bill of Rights that would put the FTC in charge of policing the online collection, sharing and use of personal...

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Twitter supports Mozilla’s Do Not Track privacy control

Twitter today gave a nod to user privacy, announcing that it would support the Do Not Track privacy feature in Mozilla's Firefox browser. Twitter supports Mozilla’s Do Not Track privacy control...

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How Europe is dealing with the cookie crisis

UK web publishers and marketers may be grumbling about the E-Privacy Directive coming into force, but they can count themselves lucky that they're not dealing with stricter interpretations of the law...

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Think Europeans are more into data privacy than Americans? Think again.

A survey by the analyst house Ovum has found a similar antipathy towards online tracking on both sides of the Atlantic. And that, they say, could have big implications for big data. Think Europeans are...

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Forget data transparency: options grow for letting you hide your data

Asking companies to share their data with consumers could take a while, and hiding data could mean less personalization. As more online personalization becomes more popular, better solutions could...

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Anti-tracking site Disconnect gets more money, do-gooder status

Disconnect, a site that claims to block ad tracking tools while also improving browsing speed, received a major investment and "B Corporation" certification. Anti-tracking site Disconnect gets more...

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How California’s new ‘do-not-track’ law will hurt consumers

Law professor and blogger Eric Goldman drops some knowledge on the ineffectiveness and, one could argue, innovation-hindering effects on these types or privacy laws. I think regulation is a good idea,...

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